LOS ANGELES – FRIDAY, NOVEMBER 15 — Stockton, California’s MBNel has released his latest album Born To Win, via Bay Area gatekeeper EMPIRE. The project, featuring Bay Area rappers Mozzy and Lil Bean, and Florida artists TeeJay3k and Lil Poppa, was premiered by HYPEBEAST on November 14.On Born To Win, listeners find a vulnerable and relatable MBNel, who raps about: his firstborn on “Dear Jhené,” which was premiered by HipHopDX and currently holds over 340K views on YouTube and 180K streams on Spotify; his fast-rise in the industry on his HYPEBEAST premiere “Euro Step;” and his irregular lifestyle and come-up on “Regular,” last released ahead of the album.Additionally, MBNel tells HYPEBEAST, “’Born to Win’ represents what I felt growing up. I was coming up lowkey and I was expecting to make it out; I manifested it into reality. While there isn’t a super specific theme, the album does showcase my style and my growth as an artist. On this album, listeners will hear how my sound has changed and evolved, and even with my lifestyle. That, and being from Stockton helped influence the album and its sound. Even on my favorite song, “Dear Jhené,” listeners get to know me better as you can hear the passion and emotion on the record — it stands out. ‘Born to Win’ is my story, and the music brings my personal story to life.”In addition to his latest release, MBNel is currently working with past-collaborator and fellow West Coast rapper, $tupid Young, for their collaborative project, entitled The Yellow Tape 2, due out in 2020. Prior to his latest and impending release, Nel garnered major success with his breakout hit “In My City” (over 5.5M views and 1.8M streams) and his $tupid Young collaborative effort “On Me” (over 5M views and 1.5M streams).
‘Born To Win’ Buy/Stream Link: https://empire.lnk.to/BornToWinConnect with MBNel:Instagram | Twitter | Facebook | SoundCloud | YouTube | Spotify | Apple MusicAbout MBNel:Born and raised in Stockton, CA to Filipino immigrants, Jhonel Dongon, best known asMBNel (aka Nelly Nel), is one of the most promising young rappers on the scene. Arriving with the ability to both rap and sing on a track, MBNel is here to change the narrative on stereotypes and be a voice for those without. Raised as a first generation Filipino to a father who managed Rock cover bands, MBNel enters the music industry with a diverse musical background that began early-on.Coupled with the sounds of Hip-Hop and R&B played on terrestrial radio in the Bay, MBNel also grew up keeping a keen ear out for Chicago rappers like Lil Herb (G Herbo), Lil Bibby and Lil Durk, as well as favorites like Lil Wayne, Meek Mill, Nipsey Hussle and Mozzy. Possessing a similar reality of growing up around gang culture and gravitating towards the streets, MBNel took an interest in how each artist used rap to share their tales. Following suit, he grabbed a pen and a pad to escape.In 2015, around his junior and senior years in high school, MBNel began writing, recording raps, and putting together music videos of himself with friends. In April 2017, he invested into his first big video for his breakout hit “Love My Gang,” which instantly saw 20,000 views within its first week, gaining another 20K the following, and that again after. Currently, it holds over 2 million views on YouTube. A month later, he dropped another hit “Pose’ To,” which followed the same success in grabbing 20K its first week, and again the following weeks. Currently, it holds over 1.4 million views on YouTube.Flooded with inquiries for shows and interviews after the mountainous success, MBNel began moving about Stockton and neighboring Bay Area cities, collaborating and performing across the region. In January 2018, MBNel partnered with Bay Area platformThizzler On The Roof to premiere his debut albumForever. The project featured his hit “In My City,” which quickly racked up views and streams, leaving him with over 5.5 million on YouTube and 1.8 million on Spotify respectively to date. That same month, he also linked with fellow West Coast rapper $tupid Young for his hit “On Me,” whose video holds over 5 million YouTube views and over 1.5 million streams.In November 2018, the site premiered his mixtapeLifestyle, featuring $tupid Young, coupled with a documentary. Following the double releases, MBNel ended up becoming the number one most-searched artist on the site for nearly a month straight. Similar to the success of his 2017 singles, the feedback from each project spawned new fans, new collaborations (with Mozzy, Philthy Rich and more), plus, new relationships that led to his March 2019-released mixtapeMisunderstood via Bay Area gatekeeperEMPIRE. In July, the rapper dropped his latest EP Countin’ Bands, where he flexes his lyrical prowess on eight solo tracks. A month later, MBNel released a single “Dear Jhené,” a track dedicated to his unborn daughter and to be featured on his November 15 project Born To Win debuts via EMPIRE.On his upcoming effort, Born To Win, MBNel plans to expand his sound, displaying his growth as an artist. Featured on the offering are Bay Area artists Mozzy and Lil Bean, and Florida artists Lil Poppa and TeeJay3k. In addition to production from Bay Area producers, MBNel also linked with Chicago producer RNE LM. MBNel is also working on a joint project with $tupid Young, entitled The Yellow Tape 2. Having made quite an impression on his region’s rap scene, MBNel continues to showcase his range in melodies, patterns, content, and even effortless transitions between rapping and singing. Additionally, one constant with MBNel is his passion for storytelling, doing so in a vulnerable and relatable way to inspire his listeners.