The bright and vibrant visual, featuring bouncy neon graphics, finds the trio in a warehouse and on a rooftop, surrounded by a plethora of beautiful dancers, teaching them the best classic and latest international dance crazes from the Cha Cha, Salsa and Moonwalk to the Gwara Gwara, Dab, Milly Rock, Shoot, and more.
Speaking on how the song came to be, NXTGEN shares, “When we were on The Voice UK the choreographers made a routine for our semi-finals performance. Well, we cannot dance to save our lives, and we proved that in rehearsals every time. So, when we were in the studio with will, we thought a funny idea would be to write a song about not being able to dance — but, have it over a dance type production! Oh, the irony.”
NXTGEN is comprised of Cian Gleeson
, Joel Healey
and Sonny Hardman
. The three were previously members of bubbling quintet Yes Lad, and following multiple releases, they decided to reform and continue as NXTGEN. After The Voice UK allowed groups to compete in 2019, the Manchester-based trio entered the competition and impressed both coaches and the audience with their vocal abilities and impressive, slick harmonies.
Since the competition, NXTGEN has worked with and has impressed some of the biggest names in the industry, including will.i.am
, the executive producer of “Rewind
” and “I Don’t Know How To Dance
.” will is also featured on the group’s debut single “Embrace
,” which was released earlier this year, and performed on The Voice UK semi-finals
. Additionally, the Grammy-winner has taken the band under his wing and label, iamMedia, where they continue to build a steadily growing, and strong, fanbase of over 150K followers across socials and explore the uncharted territory of Afrobeats-inspired Pop.
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